• Category Archives Healthcare Systems
  • Elder Pharma Forays Into the Nasal Inhaler Segment With the Launch of ‘Solo’ Inhalers

    With a firm footing in the health and well-being segment, Elder Pharmaceuticals Limited (NSE: ELDERPHARM) has expanded its Solo range of OTC products with the launch of Solo range of inhalers for nasal congestion. The Solo basket comprises of Solo Rub, a pain balm, Solo Cough Drops and Solo lozenges for throat soothening. With an eye on the rural markets, the company is also launching these products in smaller sizes and has earmarked a budget of Rs. 25 crore for promotional activities.

    Elder foresees an 8-10% annual growth in the nasal decongestion market and is banking on substantial growth from category B and C towns. The market is presently valued at Rs. 800 crore with Vicks from P&G dominating with more than 50% market share. Market for inhalation generic drugs is quite promising for India due to climate change and rapidly aging demographics where 22% of population is above 55 years of age. Although the market leaders are everywhere, there is still a large untapped market in India and Elder is hoping to garner a 7% share of the nasal decongestant market by FY2018.

    Alok Saxena, Managing Director, Elder Pharmaceuticals Limited, says, “Over-the-counter inhalers are the first level treatment for nasal congestion and doctors/specialists are consulted only if the condition worsens. Rising cost of raw materials, competitive market conditions and over dependency on the urban markets had affected the sales of the company’s OTC products in the recent years. With focus on price, product mix and penetration, Elder is set to regain its prime position in the OTC sector.”

    The market for cough and cold care solutions too witnessed a growth of 10% during 2013-14 due to increasingly erratic weather, whereby the temperature kept switching from hot and humid to cold and rainy, further increasing seasonal health problems such as cough, cold and allergies. It is for this reason that the company has also introduced Solo lozenges in polypack for better visibility and customer use. An ayurvedic cough syrup, which gives more than 12 hours of relief and has no side effects, is also ready for launch in April 2015.

    India’s Fast Moving Health Goods (FMHG) sector has shown higher growth of 18% in rural areas as compared to 11% in urban areas. Although urban areas have high spending propensity, there has been a rise in disposable incomes levels in the rural economy and consequently in demand for FMHG products.

    Saxena adds, “In view of the highly competitive nature of the industries we operate in, we plan to focus on branding, packaging upgrades, wider distribution and innovation to make our brands successful. The company has also lined up marketing strategies to offer combination products for an attractive price in order to lure the rural consumers to try out it new launches.”


  • How Do I Make Sure That Home Health Care Is Quality Care?


    As with any important purchase, it is always a good idea to talk with friends, neighbors, and your local area agency on aging to learn more about the home health care agencies in your community.

    In looking for a home health care agency , the following 20 questions can be used to help guide your search:

    • How long has the agency been serving this community?
    • Does the agency have any printed brochures describing the services it offers and how much they cost? If so, get one.
    • Is the agency an approved Medicare provider?
    • Is the quality of care certified by a national accrediting body such as the Joint Commission for the Accreditation of Healthcare Organizations?
    • Does the agency have a current license to practice (if required in the state where you live)?
    • Does the agency offer seniors a “Patients’ Bill of Rights” that describes the rights and responsibilities of both the agency and the senior being cared for?
    • Does the agency write a plan of care for the patient (with input from the patient, his or her doctor and family), and update the plan as necessary?
    • Does the care plan outline the patient’s course of treatment, describing the specific tasks to be performed by each caregiver?
    • How closely do supervisors oversee care to ensure quality?
    • Will agency caregivers keep family members informed about the kind of care their loved one is getting?
    • Are agency staff members available around the clock, seven days a week, if necessary?
    • Does the agency have a nursing supervisor available to provide on-call assistance 24 hours a day?
    • How does the agency ensure patient confidentiality?
    • How are agency caregivers hired and trained?
    • What is the procedure for resolving problems when they occur, and who can I call with questions or complaints?
    • How does the agency handle billing?
    • Is there a sliding fee schedule based on ability to pay, and is financial assistance available to pay for services?
    • Will the agency provide a list of references for its caregivers?
    • Who does the agency call if the home health care worker cannot come when scheduled?
    • What type of employee screening is done?
    • Or visit medicalhelp24.com for home care services.

    When purchasing home health care directly from an individual provider (instead of through an agency), it is even more important to screen the person thoroughly. This should include an interview with the home health caregiver to make sure that he or she is qualified for the job. You should request references. Also, prepare for the interview by making a list if any special needs the senior might have. For example, you would want to note whether the elderly patient needs help getting into or out of a wheelchair. Clearly, if this is the case, the home health caregiver must be able to provide that assistance. The screening process will go easier if you have a better idea of what you are looking for first.